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The Cost of Black


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In a move that can only be described as both genius and evil, Apple computer has
determined the color black is worth approximately $150. If you bring the new
middle tier white MacBook up to spec with the middle tier black MacBook, the
white will cost you $150 less.

Yes yes economy of scale, cost of manufacturing changes, blah blah blah. Successful high-end consumer/professional electronics is proving just as sketchy
as the automobile business.

Probably won’t stop me from buying one.

Originally published May 16, 2006

Copyright © Alan Storm 1975 – 2023 All Rights Reserved

Originally Posted: 16th May 2006